FLRA CAMPAIGN

FLRA (Functional, Lightweight, Resilient, Adaptive) is a conceptual gardening glove brand created for a collaborative branding and advertising project. I developed the brand name and meaning, then designed a full campaign across social media, print, and video. Deliverables included promotional ad graphics, a print brochure (features, sizing, performance info, and call-to-action), and a storyboarded commercial concept focused on performance in real family gardening moments.

Person planting seedlings in soil, wearing FURA gloves, with gardening tools nearby, and text saying 'Get dirty with FURA.'
Person planting colorful pink and yellow flowers in soil with a white 'Get it done with FIRA' logo and text overlay.
Person wearing blue work gloves planting or gardening in soil surrounded by green plants. Text overlay says 'Get to work with FERA' and a stylized plant symbol.
Person in pink long sleeves holding a clump of soil over a table with gardening tools, paper, and plants, with overlay text 'Get it grown with FIRA' and a white leaf graphic.
Flat lay of gardening themed posters, a smartphone, and gardening tools on artificial grass. The posters feature images of hands planting and tending to plants with phrases like 'Get Dirty with FRA,' 'Get It Done with FRA,' and 'Get It Grow with FRA.
FRA all-purpose gloves advertisement featuring a size chart of glove measurements and a woman planting in a garden, emphasizing durability and comfort.
Image of gardening gloves and tools with descriptions, including the cultivator, the homesteader, and the florist gloves, alongside a pair of pruning shears and a trowel.
Brochure promoting all purpose gloves for real work, with a sizing chart, product features, and images of gloves for various tasks like gardening, farming, and cleaning.